Privacy Policy

Here at K Beauty Skincare Ltd (‘K Beauty UK’) we are committed to protecting and respecting the privacy of your personal data. This privacy policy explains how your data is collected, used, transferred and disclosed by K-Beauty UK. It applies to data collected when you visit or make a purchase from or when you interact with us through social media, email, or phone, or when you participate in our competitions or events. It covers: 

  • The personal data we collect

  • How we collect your data

  • How we use your data

  • Marketing preferences, adverts and cookies

  • Links to other websites and third parties

  • How we share your data

  • Your rights

  • Changes to this privacy policy 

  • How to contact us

For the purpose of the Data Protection Act 1998 (the Act) and from the 25 May 2018, the EU General Data Protection Regulation 2016/679 (the GDPR), the data controller is K Beauty Skincare Limited (company no. 11871505), having its registered office at 130 Old Street, London, EC1V 9BD United Kingdom (“Company/we/us/K-Beauty UK”)

We have appointed a Data Protection Officer (DPO) who is responsible for overseeing questions in relation to this Privacy Policy. If you have any questions or you would like to make a request to exercise any of your legal rights, please contact the DPO using the details set out in the “Contacting Us” section below. By using the K-Beauty UK website (the “Site”) and our services, you unconditionally agree to be bound by this Privacy Policy.

We want to offer you the best possible internet experience; consequently, additional functions, features, products or services are incorporated into the Site from time to time. This, and our commitment to protecting the privacy of your personal information, may result in periodic changes to this Privacy Policy.  As a result, please remember to refer back to this Privacy Policy regularly to review any amendments.

Any questions regarding our Privacy Policy should be directed to K Beauty UK’s DPO at or alternatively see the Contact Us page on this Site. Date of last update: June 2019

Our commitment to you

At K-Beauty UK we take the protection of your personal data seriously and will process your personal data fairly, lawfully and transparently. This privacy policy describes the personal data we are collecting about you and how it is used.

We will only collect and use your personal data for the following purposes, to:

  • fulfil your order(s)

  • keep you up to date with the latest offers and trends

  • give you a better shopping experience

  • help us to make our marketing more relevant to you and your interests

  • improve our services

  • meet our legal responsibilities

How we keep your data safe and secure

We have appropriate organisational safeguards and security measures in place to protect your data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. The communication between your browser and our website uses a secure encrypted connection wherever your personal data is involved. We require any third party who is contracted to process your personal data on our behalf to have security measures in place to protect your data and to treat such data in accordance with the law. In the unfortunate event of a personal data breach, we will notify you and any applicable regulator when we are legally required to do so.

The personal data we collect and how we use it.

 Personal Information we collect from you

How we use that personal information              

Full name, title, address, email address,phone number and date of birth when you create an account with us either via our site or by telephone

  • To open an account with us

  • To process and deliver your orders

  • To verify your identity

  • To update you regarding our service e.g. new terms and conditions

  • To enable you to store your details for future purchases 

  • To anticipate and resolve problems with any products or services supplied to you

  • To administer your participation in promotional activities such as referral programmes, sweepstakes or competitions 


Email address when you sign up for our newsletter or otherwise request information from us.

  • To email you with our news, new product information, offers, discounts and competition opportunities 


Your IP address,technical information about your phone, tablet or computer, browsing history on our site, your basket contents while using our site.

  • To help prevent payment fraud when you make a purchase 

  • To help us tailor the site and offers to suit you better

  • To Suggest products we feel may be of interest to you

  • To enable us to manage stock levels, product demand and future resource requirements 

  • To carry out market research 

  • To improve our site and communications 


Your name, title,email address, telephone number and any other personal information you submit to us (by post, by telephone, email, messenger or via social media) when you make a product or customer services query or message us.


  • To answer your query or respond to your message as necessary 


Your name, title, email address, delivery address,billing address,debit/credit card/PayPal details when you make a purchase from us.

  • To accept the order and take payment 

  • To deliver the order to you, resolve problems with any order and manage refunds and returns 

  • To contact you to obtain feedback regarding your order or your experience of purchasing from K-BEAUTY UK (unless you ask us not to do so)

  • To contact you by email regarding our news, promotions and other information you may be interested in (unless you ask us not to do so)


Your name, title, email address, telephone number, date of birth and any other personal information you submit to us (by post, by telephone, email or in social media) when you enter a competition via our site, social media or other media.

  • To enter you into the competition 

  • To contact you by email regarding our news, promotions and other information you may be interested in (unless you ask us not to do so)


Non-personal Information  

We may automatically collect non-personal information about you such as the type of internet browsers you use or the site from which you linked to our Site. You cannot be identified from this information and it is only used to assist us in providing an effective service on our Site. We may from time to time supply the owners or operators of third party sites from which it is possible to link to our Site with information relating to the number of users linking to our Site from their sites. You cannot be identified from this information.


Our website uses cookies to distinguish you from other users of our website and to keep track of your visits. They help us to provide you with the very best experience when you browse our website and to make improvements to our website. They also help us and our advertising networks to make advertising relevant to you and your interests.
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly.
For detailed information on the cookies we and our third-party providers use and the reasons why we use them, please refer to our Cookie Policy.

Marketing and communication 

It is very important to us that we provide you with the highest level of service. In order to help us do this, from time to time we may contact you using one of the contact methods you have provided, with details of our newsletters, surveys, products and services which we think may be of interest to you, as well as relevant advertising messages. If at any time you do not wish to receive emails from K-Beauty UK, please click the 'unsubscribe' link included in the footer of every marketing email we send. Alternatively, send an e-mail message titled "unsubscribe" to Please note that active customers will continue to receive order and account communications from us. 

The legal basis for processing your personal data 

K-Beauty UK uses or shares your personal information only where we have a proper reason to do so. These reasons are:

  • Contract - your personal information is processed in order to fulfil a contractual arrangement e.g. in order to send you your Order

  • Consent – where you agree to us using your information in this way e.g. for storing your payment card details

  • Legitimate Interests - this means the interests of K-Beauty UK in managing our business to allow us to provide you with the best products and service in the most appropriate way e.g. to manage our stock levels, for business development and risk management

  • Legal Obligation – where there is statutory or other legal requirement to use or share the information e.g. when we have to use your information for law enforcement purposes or statutory compliance

Here is a list of the ways that we may use your personal information, and which of the reasons described above we rely on to do so. Where we list legitimate interests as a reason, we also describe what we believe these legitimate interests are:


    What we use your personal information for

    Our legal basis

    Explanation of K-Beauty UK’s legitimate interest 

    Set up a K-Beauty UK Account

    Legitimate interest 

    To enable you and K-Beauty UK to efficiently manage transactions and you purchases

    Storing payment details



     Processing orders



    Customer services including query management, refunds, returns, customer verification.

    Legal obligation and/or legitimate interest

    Maintaining accurate records, efficient customer service and product prefe

    To detect and prevent crime (e.g. fraud)

    Legal obligation and/or legitimate interest 

    Complying with legal obligation e.g. FCA regulation, improving crime detection and prevention and make process improvements 

    Website personalisation and administration 

    Legitimate interest 

    Developing products, services and design to attract and retain customers, improve interaction and support new product development 

    Marketing and communication of promotions, new products, competitions and on-line advertising 

    Legitimate interest 

    Developing products, services and design to attract and retain customers, improve interaction and engagement

    Notification of service updates e.g. site changes.

    Legitimate interest

    Developing products, services and design to attract and retain customers, improve interaction and engagement

    Contact you to undertake customer satisfaction surveys, invite product reviews or participate in market research.

    Legitimate interest

    Developing products, services and design to attract and retain customers, improve interaction and engagement

    For network security 

    Legitimate interest

    To maintain the security of K-BEAUTY UK’s network and infrastructure to ensure confidentiality of all information

    Planning,forecasting and management information.

    Legitimate interest

    To support business development, planning, supply levels to ensure we can respond to demand



    We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we wish to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. We may process personal data without your consent, in compliance with the above rules, where this is required or permitted by law. 

    If you have any questions about how K-Beauty UK use any of your personal data, please contact our Data Protection Officer, at

    How long we keep your data for

    We will keep your personal data for no longer than is necessary for the purpose(s) it was provided for and to meet our legal obligations. We will take all reasonable steps to destroy or erase from our systems all data which is no longer required. We will keep your personal information for the duration of your account being active and for 7 years after our contract with you has terminated.

    Who we share your data with and why 

    Other than the disclosures referred to in this policy, we will not disclose any personal information without your permission unless we are legally entitled or obliged to do so (for example, if required to do so by Court Order or for the purposes of prevention of fraud or other crime). We will only disclose and/or transfer your personal information to a third party having ensured that steps have first been taken to ensure that your privacy rights continue to be protected. K-Beauty UK may disclosure or transfer personal information as part of a reorganisation or a sale of the assets of a K-Beauty UK.
    K-Beauty UK works with a number of national and international trusted suppliers, individuals, agencies and businesses in order to provide you the high quality goods and services you expect from us such as delivery companies, fraud prevention agencies, beauty and cosmetic brands and market research companies amongst others. Some examples of the categories of third parties with whom we share your data are:
    Supplier partners 
    K-Beauty UK works with a number of trusted partners who supply products and services on our behalf. We will only hold the minimum amount of personal information needed in order to fulfil the orders you place or for them to provide a service on our behalf.
    Delivery and logistics partners  
    In order for you to receive your goods, K-Beauty UK works with a number of delivery and logistics partners. We only pass limited information to them in order to ensure successful delivery of your order.
    IT Companies 
    K-Beauty UK works with businesses and individuals who support our Site and business systems. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: . We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: .  You can also opt-out of Google Analytics here: Privacy Shield or where we have a contract in place with that third party which includes the European Commission's standard data protection clauses. Our Site is hosted on servers located in Ireland.

    Changes to our privacy policy  

    Any changes we may make to this Privacy Policy in the future will be posted on this page. Please check back frequently to see any updates or changes to this Privacy Policy.

    What are your rights 

    We endeavour to process all personal information in line with your rights under GDPR. In particular, You have the rights to:-

    • Withdraw your consent to our processing your personal Information at any time. You can do this at any time by changing your “Preferences” when you log in to your account or by contacting us at In certain circumstances, We can process your personal Information without your consent in line with the lawful processing requirements in GDPR. These include (amongst other reasons) where processing is necessary to comply with a legal obligation, or to protect your vital interests

    • Ask us to rectify inaccurate or incomplete personal Information. We would seek to rectify the data as soon as possible and usually within one month unless the request is complex

    • Ask us to erase your personal Information. This is commonly referred to as the right to be forgotten. This right is only applicable where there is no compelling reason for the continued processing of your personal Information. There are some circumstances where this right to erasure does not apply and in such cases We would notify You of the reason(s) why We need to retain your personal Information (unless prevented to do so by law)

    • Restrict processing of your personal Information where, for example, the data is inaccurate, being processed unlawfully or where the data is no longer relevant to the specific purpose for processing. In such cases, We would retain the data but We would not process it further without your consent, or if processing your Information is for establishing, exercising or defending a legal claim, or for the protection of rights of other individuals, or for public interest reasons. In such circumstances, We would let You know that We intend to lift the restriction on processing your personal Information

    • Request access to your personal Information via a subject access request. your request should be made to us in writing and We may ask you for proof of your identity before providing You with the data. There is usually no fee for making such a request however, in limited circumstances, We can charge an administrative fee (which will be based on the administrative cost of providing the information)

    • You have the right to ask us not to process your personal Information for marketing purposes (including profiling). We will usually inform You (before collecting your data) if We intend to use your data for such purposes or if We intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms We use to collect your data. You can also exercise the right at any time by contacting us at

    • Obtain and reuse your personal Information for your own purposes across different services (right to data portability). This right is only applicable to data that You have provided to us, where We are processing the data based on your consent or for the performance of a contract and when the processing is carried out by automated means. Where this right applies, the data will be provided to You in a structured, commonly used and machine-readable format

    Please be aware that we will need to verify your identity before providing any personal information to you. We do this to protect your information. We may also ask you to provide us some additional voluntary information to help us process your request more efficiently.

    Contacting us

    If at any time you would like to contact us with your views about our privacy practices, or with any enquiry relating to your personal information, you can do so by sending an e-mail to us at, or via post at Data Protection Officer, K Beauty Skincare Limited, 130 Old Street, London EC1V 9BD United Kingdom.
    If you have any complaints regarding our handling of your personal Information, we would appreciate the chance to deal with your concerns in the first instance. However, if you wish, you may make a complaint directly to the Information Commissioner’s Office, the UK supervisory authority for data protection issues ( or 0303 123 1113)