💕 Why we love it! 💕

Professionally formulated from safe, high-quality ingredients that are proven to ensure optimal results, PURITO’s 60ml Pure Vitamin C Serum is perfect for achieving bright, glowing skin. Designed to be effective for everyday use, this serum is ideal for use on both normal and dry skin types.

Containing Red Ginseng Extract to help revitalise stressed and exhausted skin, and Vitamin C to reduce the appearance of dark circles and acne scarring, the Pure Vitamin C Serum from PURITO effectively harnesses the power of its natural ingredients to fight against the appearance of wrinkles and fine lines. By housing the serum in a brown bottle that protects the contents from the oxidation caused by direct sunlight, PURITO have once more demonstrated their capacity to pioneer the production of innovative and refined skincare products.

PURITO is a combined word of "Purify" and "To”
(comes from a Chinese character, 土 meaning “Soil”).
“Purify” means to purify their natural ingredients to create safe and clean products.
“To” means to go back to basics to strengthen and repair collapsed skin barriers.
Back to the Basics. Just like a healthy root grows a healthy tree, health is
the root of glowing skin. Dramatic short-term results are exciting, but they don’t last.
With PURITO you will enjoy life-long healthy skin!

    Get your skincare right and everything else will follow. Discover the best Korean Skincare products that'll soothe your skin and get you glowing in no time. Let us help you find the K Beauty routine that’ll work for you.



    Crafted from a rich blend of natural niacinamide, red ginseng, 5% Vitamin C and 89% hyaluronic acid, the Pure Vitamin C Serum by PURITO rejuvenates the skin, reviving its own natural glow. Perfect for alleviating the appearance of ageing, of acne scars, dark circles, and freckles, this is a serum that maintains and enhances your skin’s health.

    Free from parabens, ethanol, surfactant, artificial colorant and fragrance, triethanolamine, phthalein, triclosan, petrochemicals, and benzoyl peroxide, this serum offers a non-harmful skin treatment that is ideal for generating a soft, youthful complexion that has been optimally nurtured.


    Sodium Hyaluronate liquid, Ascorbic Acid(5%), 1,2-Hexanediol, Niacinamide, Arginine, Nelumbo Nucifera Flower Extract, Magnolia Liliflora Bud Extract, Lilium Tigrinum Extract, Paeonia Lactiflora Root Extract, Tuber Magnatum Extract, Pyrus Malus (Apple) Fruit Extract, Panax Ginseng Root Extract, Brassica Oleracea Italica (Broccoli) Extract, Ananas Sativua(Pineapple) Fruit Extract, Curcuma Longa (Tumeric) Root Extract, Sodium Polyacrylate, Adenosine, Disodium EDTA

    How to use

    Can be used either in the morning or at night.

    Be sure to use after cleansing.

    Apply approximately one or two drops to the entire face.

    For optimal results, apply by gently patting into skin.