💕 Why we love it! 💕

The Pure Fit Cica Serum 30ml from COSRX should be your go-to serum this season. Designed to not only soothe and clam your skin, this serum also rapidly strengthens and protects it.

Ideal for people of all skin-types, the Pure Fit Cica Serum from COSRX is hypoallergenic, vegan-friendly, cruelty-free and totally free from harmful ingredients such as sulphates and parabens.

Flawless looking skin has never been so easy to achieve.


A standout-player in the highly competitive world of K-beauty, COSRX popularity spread by word-of-mouth through word-of-mouth rather than marketing. Founded with the simple mission of good, effective skincare ingredients with as little of the bad stuff as possible. Prioritising affordability and open communication with their customers over marketing - COSRX focuses their spending on ingredients and effectiveness rather than packaging and promotions. To that end, they focus on their products, and listen to customer feedback to refine and formulate their range and provide better service. From their award-winning One Step Green Hero Cleansing Pads to their Low pH Good Morning Gel Cleanser, COSRX epitomizes the future of K-beauty.

COSRX does not test ingredients or products on animals.

    Explore our COSRX offerings 

    Get your skincare right and everything else will follow. Discover the best Korean Skincare products that'll soothe your skin and get you glowing in no time. Let us help you find the K Beauty routine that’ll work for you.


    COSRX's Pure Fit Cica Serum 30ml fuses a powerful formulation of 7 Cica ingredients in order to calm, nourish and protect your skin. With Pinus Pinaster Bark extract incorporated into the formula to ensure that your skin is strengthened and restored, you can be sure that the Pure Fit Cica Serum will leave you with a radiant and youthful complexion.

    Those with sensitive skin will be especially grateful for the calming capabilities of the 7 Cica ingredients which work to make your skin stronger and more resilient than ever before.

    Dermatologically tested, the Pure Fit Cica Serum from COSRX is a must-have this season!


    Full List of Ingredients

    Centella AsiaticaExtract, Centella Asiatica Leaf Extract, Centella AsiaticaRoot Extract, Butylene Glycol, 1,2-Hexanediol, Betaine, Panthenol, Glycerin, Polyglyceryl-10 Laurate, Polyglyceryl-10 Myristate, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl TaurateCopolymer, Ethylhexylglycerin, Allantoin, Caprylic/Capric Triglyceride, Water, Pinus Pinaster Bark Extract, Asiaticoside, Asiatic Acid, MadecassicAcid, Madecassoside

    How to use

    Thoroughly cleanse and dry your skin before applying any product.

    Next, soak a cotton pad in toner and gently wipe the pad across the skin on your face, being careful to avoid the delicate area of skin around your eyes and your mouth.

    Gentle pat for optimal absorption.