WHO ARE PURITO?

Combining the words "Purify" and "To” (meaning “Soil”), PURITO crafted their name like their products- from natural, pure ingredients. On their website Purito make the claim that “health is the root of glowing skin”: just as a healthy plant requires a healthy root, a healthy mind and body is so often intrinsically linked with healthy skin.

Rather than focusing on the dramatic short-term results that fail to actually transform the health of your skin, Purito strive to create products that tackle the root cause of your skin issues, enabling you to obtain a stunning complexion while simultaneously nourishing and restoring your skin.



WHY BUY PURITO PRODUCTS?

When you buy Purito products not only are you contributing to a movement that is making the skincare industry safer and more sustainable, you are also beginning on your own personal journey to achieve healthier and happier skin. Ultimately, Purito fill a void in the market that other K Beauty brands fail to: by popularising sustainable, eco-friendly and cruelty-free products, Purito made Korean skincare products accessible to the ethically conscious consumer.



WHICH PURITO PRODUCTS SHOULD I BUY?

It can be difficult to make a decision about which Purito products to buy when here at K Beauty UK we stock so many of the brand’s fantastic items. Saying that however, our customers definitely have their favourites. Below, we’ve outlined four of the most popular Purito products on our website:

- PURITO - Sea Buckthorn Vital 70 Cream
- PURITO - Wonder Releaf Centella Serum
- PURITO - Deep Sea Pure Water Cream
- PURITO - Centella Green Level Eye Cream


ARE PURITO PRODUCTS SUITABLE FOR SENSITIVE SKIN-TYPES?

Purito’s commitment to using safe, honest ingredients mean that they are ideal for use on all skin types including those with sensitive skin. Products such as the PURITO Wonder Releaf Centella Serum Unscented are in fact a great choice for those with sensitive skin– the mild ingredients ensure that your skin is properly nourished and looked after.



ARE PURITO PRODUCTS SUITABLE FOR VEGANS?

Not only are Purito products 100% vegan and cruelty-free, the brand also go so far as to donate a portion of their profits to the Best Friend Animal Society– testimony to the brand’s determination to see evolution in the skincare industry when it comes to caring for the animals in the world that we live in.

Even if you’re not vegan, Purito is a brand that should be admired for their commitment to cruelty-free product production and sustainability. Purito products are also packaged in biodegradable, recyclable packaging– profits from which go to the KFEM (Korean Federation For Environmental Movement).

A truly stand-out brand when it comes to creating sustainable goods, Purito is lightyears ahead of so many of its Korean Beauty brand competitors.