Occasionally, beauty, skincare, and makeup brands will improve upon existing products and will re-release those products in the new and improved formulation. While this often happens when a product has not been performing well either in practice or in beauty stores, it can also occur with products that have been loved and purchased for a long, long time. One such beloved product going through a reformulation recently is the Laneige Lip Sleeping Mask. Laneige’s Lip Sleeping Mask has long been a cult favourite. It’s known for its intense nourishing capabilities, lightweight feel, and yummy scents. However, in 2021, the Korean skincare brand introduced a new, reformulated lip mask: Laneige Lip Sleeping Mask EX. Many are wondering how a product that is already so beloved could be improved. However, the brand has created much-loved lip products before and surely will deliver a high-quality lip moisturising balm yet again. So, what is the difference between the Laneige Lip Sleeping Mask EX and the original? And how are people responding to the new formulation? Read on for the explanation.
The original and highly rated Laneige Lip Sleeping Mask promises that it “soothes and moisturises for smoother, more supple lips.” Many who purchased the lip mask will agree that that the lip product delivers on this promise! However, the new Laneige product extrapolates on that promise to give a bit of insight into the science behind supple, moisturised lips. By contrast, the reformulated version, the Laneige Lip Sleeping Mask EX, states that it “helps dissolve dead skin cells while you slumber, making them look younger and plumper. Formulated with berry mix complex with vitamin c and antioxidant-packed berry ingredients make lips firmer.” The promises with the EX version of the lip mask are much more complex. Additionally, the new description explicitly states that the mask is meant to be used as a rejuvenating, overnight treatment for dry, aging, or flaking lips. The EX formulation promises that it is not only a moisturising lip balm, but a balm that will actively work to turn back the clock on signs of age around the lip line. It also claims to take an active role in dissolving dead skin cells to make way for smoother, younger looking lips. The branding in this new release of the Laneige Lip Mask EX goes deeper and could inspire more confidence in consumers in whether or not the product will work on their lips.
For fans of the Laneige Lip Sleeping Mask in its original formulation, the flavours were a large draw. While the original flavour, Berry, is available in the Laneige Lip Sleeping Mask EX, there are three other new, improved flavors that are being offered by Laneige. The three new flavours are Mint Choco, Grapefruit, and Apple Lime. For fans of the lip mask who were looking for a new span of flavours to test out, this formulation will be popular. It will also surely come as a relief to those who were diehard fans of the original Laneige Lip Sleeping Mask that the new version will still feature the same original Berry flavouring.
When comparing the two lists of ingredients—one from the Laneige Lip Sleeping Mask EX and one from the original Lip Sleeping Mask—you can see immediately that the EX version has a shorter list, and therefore fewer ingredients and chemicals included. For many fans of Asian beauty and more minimal skincare in general, this could be a good thing. It’s a simpler list and includes fewer ingredients that consumers can’t pronounce. There are a couple other ingredient changes that could be called out. The first is that fragrance is included closer to the top in the new list of ingredients, meaning one could expect a stronger scent in the new EX version. The second is that the new Laneige Lip Sleeping Mask EX includes coconut oil where the old version did not. Coconut oil has long been known to promote moisture retention and to hydrate the skin, so this could be a good sign for the reformulation.
Reception Among Fans
With all the changes in the new Laneige Lip Sleeping Mask EX, it’s normal to wonder how the broader public of makeup and beauty consumers is reacting to the news. Anecdotally, the reactions seem split. A thread on the Asian Beauty Reddit community is filled with mixed reactions to the new formulation. Some consumers say it doesn’t stack up to the old version, and even dries their lips out more. However, plenty of other users claim that the new version delivers the same great effects as the old formula. When it comes to this lip mask, and many cult favorite beauty products, it is always best to try it out for yourself in order to discover what truly works best for you!